The personal context is naturally diverse. Not banal, but truly diverse. It is rare that we appreciate the reality of the difference between us.
Personal context is most commonly taken as a way to consume, or be sold, an individuality that places you above the other, the rest of us. It is a force that has been successfully captured by a market designed to express that special thing within us.
While a true context places you beside and in contrast to the difference of your neighbour, it is rarely conceived as a means to appreciate diversity.
And diversity, or the love and respect for those things that you are not, is after all possibly the highest thing we can aim for.